About

Built on one observation.

Somewhere between 2024 and 2026, a chunk of buying research quietly moved from search results to AI answers. People stopped collecting ten blue links and started accepting one recommendation. That changed what marketing has to produce: not pages that rank, but evidence that convinces a machine your brand is the safe answer to give.

The evidence that works is the oldest kind: being written about. AI systems learn from and retrieve the open web, and they weight the same sources human editors always trusted, established publications, industry press, expert commentary. A brand that keeps appearing there, with consistent facts and real context, becomes a brand the engines can verify and repeat.

What we actually do

We run PR campaigns that earn editorial backlinks and features on real publications, at a contracted minimum per month. Around that core we keep your entity facts consistent across the web, shape content the engines can quote, and re-run a fixed panel of buying-intent prompts every month across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews so progress is measured in answers, not just links.

What we refuse to promise

Nobody controls what a model says. Answers vary by prompt, user and version, and anyone guaranteeing a specific AI recommendation is selling something they cannot deliver. We put minimum placements in the contract, we show the visibility data monthly, and we let the trend line make the argument.

Who we work with

US and English-speaking-market brands with a real product, a point of view, and the patience for a compounding channel: SaaS, ecommerce, professional services, finance. If that is you, start with one email.